One of the things that really hurt Apple was after I left, John Sculley got a very serious disease. And that disease—I’ve seen other people get it, too—it’s the disease of thinking that having a great idea is really 90 percent of the work. And if you just tell people, ‘here’s this great idea,’ then of course they can go off and make it happen. The problem with that is that there’s a tremendous amount of craftsmanship between having a great idea and having a great product.
There is a colossal opportunity for companies to break this logjam and organize around customer satisfaction instead of around software, around personas instead of around technology, around profit instead of around programmers.
From the Foreword of Alan Cooper — The Inmates Are Running the Asylum.
I can’t believe this book is not a required reading in all Computer Science and Business Administration curricula.