I co-founded Freshflow three and a half years ago. We built an AI system that tells supermarkets how much fresh produce to order so less of it ends up in the bin. We shipped fast, scaled to many stores, and assembled a team I’d work with again in a heartbeat.
Now I’m moving on.
Not because something went wrong. The company is in a good place and I’m staying on as a shareholder. But I want to build something different. Something bootstrapped, something mine.
The best part of Freshflow was always the people. A small remote team that actually trusted each other, communicated asynchronously, and shipped work they were proud of. That’s the thing I’ll carry with me. Not a playbook, not a set of “key learnings,” just the proof that a small group of people who give a damn can build something real.
More on what’s next soon.
